Dab of Fab: The Perfect Accessory

Grey Poupon is proving to older millennials that it is more than just a mustard, it's a lifestyle.

My Role: CW

#DabofFab on Instagram

1insta1.png
1mockup3.png
1insta2.png
1mockup4.png

OOH

Each ad includes a QR code that leads to the corresponding recipe on the Dab of Fab website.

GreyPoupon Mall 2.png
GreyPoupon Mall 2scan.png

In-Store

poupon instore1.png
pouponinstore2 copy.png

Print

GP replacement3.png
GP replacement 2.png