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We wanted to get people of the suburbs who don't take Applebee's as serious to see Applebee's for the pleasant surprise it really is. It's so good, it isn't even funny.
AD: Steph Karsten
CW: Hannah Lenkey
We wanted to get people of the suburbs who don't take Applebee's as serious to see Applebee's for the pleasant surprise it really is. It's so good, it isn't even funny.
AD: Steph Karsten
CW: Hannah Lenkey

Dab of Fab: The Perfect Accessory
Grey Poupon is proving to older millennials that it is more than just a mustard, it's a lifestyle.
My Role: CW
#DabofFab on Instagram




OOH
Each ad includes a QR code that leads to the corresponding recipe on the Dab of Fab website.



In-Store






AD: Elise Brandwein
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