The inherent bias in the makeup industry might go unnoticed until you take a closer look into “nude” shades and its use for certain skin tones. But all skin is nude skin.
My Role: CW
Fenty will generate new shades by encouraging Instagram users to submit photos of their faces with #RadicallyReal
Submissions to #radicallyreal on Instagram
Once users share their #radicallyreal skin, Fenty matches and creates new shades from the users' skintones and sends it to them.
And a digital board in the city will project the new Nude Collection, as users are adding their own shade in.
Fenty hits headlines for becoming a distributor of people’s nudes.