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We wanted to get people of the suburbs who don't take Applebee's as serious to see Applebee's for the pleasant surprise it really is. It's so good, it isn't even funny.
AD: Steph Karsten
CW: Hannah Lenkey
We wanted to get people of the suburbs who don't take Applebee's as serious to see Applebee's for the pleasant surprise it really is. It's so good, it isn't even funny.
AD: Steph Karsten
CW: Hannah Lenkey

You Are What You Chew
When it comes to gum, we stick with what we love. Extra aims to celebrate you, your flavor, and everything it says about you.
AD: Steph Karsten
CW: Hannah Lenkey
Photographer: Jenn Maxwell
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Instagram Filters
Gum chewers all over will be able to share their flavor profiles with an interactive filter on Instagram.

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